FULL DISCLOSURE:
Full disclosure is the complete and total release of material information about gold, a diamond or other stone and the material steps it has undergone prior to sale to the purchaser. The vendor must make all reasonable efforts to ensure this information is disclosed at all times during the selling process. Full disclosure of all material facts must take place whether or not the information is specifically requested and regardless of the effect on the value of the item being sold.
Full disclosure, by the vendor to the purchaser, must take place when offered for sale, such that:
- Full verbal disclosure must clearly take place prior to the completion of sale;
- Full written disclosure must be conspicuously included on each bill of sale or receipt in plain language and readily understandable to the purchaser. Written disclosure should normally be in English and any relevant local language;
- Disclosure must be immediately preceding or succeeding the description of the diamond and/or gold and must be equally conspicuous to that description.
It is recommended that the nomenclature standards defined in the International Standard on ‘Jewellery – Consumer confidence in the diamond industry’, ISO 18323:2015 (E) are adhered to ensure clear and accurate labelling on how to describe diamonds, treated diamonds, synthetic diamonds, composite diamonds and imitations of diamonds. Entities can elect to certify against the ISO 18323 standard.
See also the guidance provided in the Diamond Terminology Guideline below.
MISUSES OF TERMINOLOGY:
It is contrary to the purposes of these Requirements:
- To make any representation that does not conform in all respects to these Requirements in the selling, advertising or distribution of any gold, diamond, treated diamond, synthetic diamond or diamond simulant defined in these Requirements;
- To make any misleading or deceptive statement, representation or illustration relating to origin, formation, production, condition, quality or fineness of any gold, diamond, treated diamond, synthetic diamond or diamond simulant defined in these Requirements.
Representation includes illustrations, descriptions, expressions, words, figures, depictions or symbols shown in a manner that may reasonably be regarded as relating to the substance.
Selling includes offering for sale, exposing for sale, displaying in such a manner as to lead to a reasonable belief that the product so displayed is intended for sale. For avoidance of doubt this includes the accepted industry practice of ‘memo’, the practice of consigning goods, normally polished, to clients for pre-arranged periods for potential sale.
Advertising includes directly or indirectly promoting the sale or use of a product.
DIAMOND
The unqualified word ‘diamond’ must not be used to describe or identify any object or product not meeting the definition. in the Definitions section above.
SYNTHETIC DIAMOND
The fact that a stone is wholly or partially synthetic diamond must be disclosed at all times.
A synthetic diamond must only and always be disclosed as ‘synthetic diamond’, ‘man-made’, ‘laboratory created’, ‘laboratory-grown’ or ‘artificial’ and the description must be equally as conspicuous and immediately preceding the word ‘diamond’.
Any terms that are designed to disguise the fact that a stone is synthetic diamond or that mislead the consumer in any way must not be used. For example the terms ‘natural, ‘real’, ‘genuine’, ‘precious’, ‘cultured’, ‘cultivated’ and ‘gem’ must not be used to describe a synthetic diamond.
Names of firms, manufacturers or trademarks are not to be used as descriptors for synthetic diamonds, unless such names are clearly succeeded by the terms ‘synthetic diamond’, ‘man-made’ or ‘artificial’, as above. For example, a business trading as Acme may describe its synthetic diamonds as ‘Acme synthetic diamonds’ but not as ‘Acme diamonds’.
In accordance with the ISO 18323 standard it is recommended that any abbreviations such as ‘lab- grown’ must not be used to describe a synthetic diamond.
TREATED DIAMOND
Treatment means any process, treatment or enhancement changing, interfering with and/or contaminating the natural appearance or composition of a diamond other than the historically accepted practices of cutting and polishing. It includes colour (and decolourisation) treatment, high pressure high temperature (HPHT) treatment, fracture filling, laser drilling and irradiation treatment and coating.
The fact that a diamond has been treated must be disclosed at all times.
A treated diamond must be disclosed as either ‘treated’ or with specific reference to the particular treatment and the description must be equally conspicuous and immediately preceding the word(s) ‘diamond’ or ‘synthetic diamond’, as the case may be.
A description of the type of treatment and the methods used to achieve the treatment must always accompany the diamond.
Any term that is designed to disguise that treatment has occurred, or to imply that a treatment is part of the normal polishing process or that misleads the consumer in any way should not be used. For example the term ‘improved’ must not be used to describe a treated diamond.
Any significant effect on the diamond’s value caused by the treatment must be disclosed.
Any special care requirements that the treatment creates must be disclosed.
Names of firms, manufacturers or trademarks are not to be used in connection with treated diamonds, unless such names are clearly succeeded by the word ‘treated’ as defined in this section or are otherwise equally conspicuously and prominently disclosed as treated. For example, a diamond business trading as Acme may describe its treated diamonds as ‘Acme treated diamonds’ or ‘Acme diamonds, treated by HPHT’ but not as ‘Acme diamonds’.
DIAMOND SIMULANT
Diamond simulants must always be disclosed either as the mineral or compound that it is or as a ‘diamond simulant’, ‘imitation diamond’ or ‘fake diamond’. The unqualified word ‘diamond’ must never be used with diamond simulants.
Names of firms, manufacturers or trademarks are not to be used in connection with diamond simulants, unless such names are clearly succeeded by the terms as defined in this section. For example, a business trading as Acme may describe its diamond simulants as ‘Acme cubic zirconia’ or ‘Acme diamond simulants’ but not as ‘Acme diamonds’.
As defined in the ISO 18323 standard: Gemstones other than diamond whose colour, cut and appearance might be misrepresented as a diamond shall always be referred to by its mineral name, and not described as ‘imitation of diamond’. This could include gemstones such as quartz, sapphire, topaz, zircon and beryl.
COMPOSITE STONE
As defined in the ISO 18323 standard: Composite stones where all parts are composed of diamonds must be called ‘composite diamond’ or ‘diamond doublet’.
A composite stone where some, but not all, parts are diamonds shall be described as ‘doublet’ (two parts) or ‘triplet’ (three parts) or ‘composite’ (two or more parts). These words be immediately combined with the correct names of the components that form the final assembled product, the names of which must be mentioned from the upper part downwards, and be separated by a slash (/). For example, a doublet whose upper portion is diamond, and whose lower portion is synthetic diamonds is called a ‘diamond/synthetic diamond doublet’ or ‘doublet diamond/synthetic diamond’.
REAL, GENUINE AND NATURAL
The words ‘real’, ‘genuine’ and ‘natural’ must not be used to describe:
- Any synthetic diamond (see Definitions);
- A treated diamond (see Definitions);
The words ‘real’ and ‘genuine’ must not be used to describe:
- Any treated diamond (see Definitions);
- Any diamond simulant (see Definitions);
The word ‘natural’ must not be used to describe any diamond simulant if the diamond simulant is not a naturally occurring mineral or compound.
BRILLIANT, BRILLIANT CUT AND FULL CUT
The words ‘Brilliant’, ‘Brilliant Cut’ and ‘Full Cut’ must only be used to describe a round diamond that has at least 32 facets plus the table above the girdle and at least 24 facets below it.
GOLD
All gold jewellery products must comply with relevant local, national and global trading standards and applicable legislation.
All gold used in products must be accurately described in terms of fineness.
Where any gold quality marks are applied to items, this must be in conformance with relevant legislation both in terms of the information provided and the manner of its application. For example, the mark must be authorized to be applied and accurately indicate the quality of the gold.
SUPPLY CHAIN SYSTEMS
Factory controls must be implemented. These should contain effective and detailed policies, procedures, security, monitoring and training to avoid “switching” on the factory floor. For more information, please refer to the Product Security section.
A pipeline risk assessment must be created. The longer the pipeline the greater the risk, creating increased opportunity for undisclosed synthetic diamonds to be exchanged for natural diamonds or added into parcels intended for clients. It is a requirement that all entities map out their diamond pipeline and identify the areas that are at risk of contamination.
Once identified, all contamination points must be assessed and labelled low, medium or high risk.
Policies, procedures and training programmes should be established to address each identified contamination points, procedures should include testing for high risk areas.
In accordance with the guidance of the World Federation of Diamond Bourses (WFDB) and the WFDB Charter, the following assurances should be given on all invoices and memos:
- “The diamonds herein invoiced are exclusively of natural origin and untreated based on personal knowledge and/or written guarantees provided by the supplier of these diamonds.”
- The diamonds herein on memo are exclusively of natural origin and untreated based on personal knowledge and/or written, guarantees provided by the supplier of these diamonds.”
Stronger assurances should be given on invoices where all goods are either still in their natural rough form or are able to be fully tested prior to sale; the following text is proposed for these cases:
- “On behalf of [company name], and with its full authority, I declare by way of this written assurance that the diamonds [invoiced/sent by memo] and contained herein are exclusively natural diamonds meaning that the referenced [parcel/box] contains no synthetic diamonds or diamonds that have been treated.”
Established policies, procedures and training programmes must be reviewed from time to time to address evolving disclosure risks.